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How to do a market assessment?



Conducting a market assessment involves several key steps to evaluate the potential of a market for a product or service. First, define the scope of the assessment by identifying the specific market segment you want to analyze. Next, gather data on market trends, customer demographics, and competitor analysis through surveys, reports, and online research. Analyze this data to identify opportunities and threats within the market. It’s also essential to evaluate your product’s unique selling proposition (USP) and how it fits into the market landscape. For comprehensive guidance, seek Marketing assignment help from BookMyEssay to ensure a thorough and effective market assessment.


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